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Books
Toyota's French Connection
Trends in Franco-Japanese Automotive Relations
August 2002
In March 1999, Renault bought a controlling interest in Nissan. Only months earlier, Toyota, Japan's most profitable car marker, announced an equally remarkable decision; to build its latest European production facility in northern France. The author analyses liberalization trends in both the Japanese and the European automotive markets and the reaction of manufacturers to such trends.
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Author(s): Stuart Kewley
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